Chasing Hunts
Chasing Hunts is an app that engages to travel around the world by finding hunts. This app helps people interact with their friends in a fun way as well to explore new adventures. With a twist of earning rewards while playing and then exchange them for hunts.
Role
UX/UI Design || User Research || Information Architecture
Tools Used
Sketch || Invision|| Balsamiq || Usability hub || Optimal sort
Methodology
Researching The Project
Studied users systematically and their requirements, to add realistic context and insights to the design process.
Prototyping & Testing
Tested the prototypes with users, to make sure the user flow is simple enough and easy.
Refining The Design
The designers were redesigned as per the results of the prototyping and testing.
Competitive Analysis
Strengths
- Good Social reviews and ratings.
- Tutorials videos to use the app are really helpful.
- Onboarding is easy.
- Improvements have been done by collaborative with Zappar.
Oppertunities
- A better UX,UI
- Along-with just clues to solve, so many others creative games for exploring new places could be used in the app.
Weakness
- Too many instructions to read. Asking for so many permissions leaves user in doubts.
- Hunts are not available all over the world.
- No pre-planned themes for party.
Threats
- UX,UI is a challenge for this app because it is not attractive enough to please the user.
- Users would prefer to play game rather than just reading the instructions and information.
User Interviews
To better understand users, the user interviews were conducted so that a product for them can be produced according to their needs and their uses.
Analyzing the Data
Affinity Map
User Personas
To better understand users, the user interviews were conducted so that a product for them can be produced according to their needs and their uses.
Wireframes
Mobile Designs
Mobile Designs were created for mainly 3 functions using Balsamiq. The three main functions were search, Get Tickets and Exchange Rewards.
Using these mobile first designs further wireframes were developed starting from low fidelity sketches to mid fidelity wireframes were created after user testing.
Further based upon the changes suggested by the users, the improvements have been done in the final prototype
Wireframes & Sketches
Low
High
To search a hunt user will click on the select event and then type the name of the city.
Low
High
Low
High
Low
High
Usability Testing
Participating & Scheduling
There will be 6 participants in total from my network and family. The devices used were mobiles, laptops, and desktops. Following is their detailed information.
The issues in usability Testing were as follows:
Issue#1 “Return ” button instead of “Go” Suggested Change:
Change the keyboard, users were getting confused because of the Return button as an enter on the keyboard, they assumed that this is not an enter but a return button.
Issue#2 Search button Suggested Change:
Issue#3 Button for type of hunts on the main image and all main information.
Suggested Change: Apply coupon link was confusing users that what if they don’t have any coupon or they don’t want to apply code, this should be
Issue#5 Earn Rewards Page
Suggested Change: The home page of rewards will not be the information page anymore whereas it will be the actual rewards earning and challenges page and all the instructions on how to do it will be at a new link (the button help)
Deesign Document
The same font is used throughout the app. and to make the next visible at every place which is easily readable, very little variations in size have been done in this app to keep it very simple app.
My Work
